Enhance customer service, engage your target audience, and strengthen brand recognition with a simple and creative approach.

One of the key goals of any business is to increase brand recognition. This involves creating a strong brand identity that is easily recognizable and memorable to customers. By improving brand recognition, businesses can attract new customers, increase sales, and build a loyal customer base.

For a company to be recognized as a business that customers love, it must first be known and have its unique characteristics remembered by people. While building recognition is crucial for business growth, it is not always an easy task to accomplish.

It’s a fact that the internet is the primary source for customers to gather information about a business. Whether someone is interested in purchasing a handmade gift or obtaining details about a daycare’s inclement weather policy, they are likely to search the internet first before making a decision.

Image - The Awareness Pyramid. Source: Aaker (1991), Managing Brand Equity: Capitalizing on the value of a brand name. New York. The Free Press.
The Awareness Pyramid. Source: Aaker (1991), Managing Brand Equity: Capitalizing on the value of a brand name. New York. The Free Press.

Levels of Brand Awareness Recognition

David Aaker, the creator of the brand awareness pyramid, proposes four levels of brand awareness: (1) Brand unawareness, (2) Brand recognition, (3) Brand recall, and (4) Top of mind awareness.

Get In Front of Your Audience

Small businesses, even those that cater to the local community, desire to attract new customers and achieve success. To win over loyal customers, store owners must take the necessary steps to fulfill their needs and satisfy their demands.

Website Builder Business

Website Builder Business hosted by D1 Web Solution, is the ideal choice for local businesses looking to get online and in front of potential as well as loyal customers.

D1WSDS websites with SEO, include a responsive mobile design, rapid page-loading, a free SSL*, and search engine optimization (SEO) tools providing business owners with a secure, quick, and creative way to gain brand recognition.

A well-designed website with search engine optimization (SEO) designed and maintained by the D1 design team will further assist in improving brand recognition and getting the business in front of the target audience.

Browse D1WSDS Website Builder Plans, Choose the plan that best fits your business requirements, and get noticed online.